Increasing brand awareness means increasing the number of people who are aware of your brand. To achieve this, there are three main things that you should do. These are Share of search, Backlinks, and Ad recall.
Audience growth rate
Whether you’re running a social media campaign or are simply looking to better understand your current social media strategy, you should be able to measure your brand’s performance in a variety of ways. One of these measures is the Audience Growth Rate. This is a measurement of how quickly you are able to bring in new followers. It may not be as exciting as counting the number of followers you have but it is still a useful metric to measure your performance on individual platforms.
A related measure is the average engagement rate. This metric is calculated by dividing the number of interactions you had with your audience by the total number of followers. It is also possible to measure the number of interactions your audience has with your posts. In particular, it is important to understand the impact that posting at certain times of day has on your reach.
Share of search
Whether you’re an entrepreneur or brand marketer, Share of Search is a crucial metric for measuring the performance of your brand. It’s a fast-moving indicator of the effectiveness of advertising, and can help you measure the value of a campaign or benchmark your competitor’s performance.
The Share of Search metric measures a brand’s relative search volume against other brands in a given category. It is a simple way to measure brand performance.
Share of Search is not a direct cause of brand awareness. Most consumers only search for brands if they’re planning to buy products or services. But the more people who search for a brand, the more likely they are to purchase from that brand. And the higher the share of search, the higher the market share.
Ad recall
Increasing brand awareness is an important part of boosting sales. Consumers are becoming more knowledgeable and require more effort from brands. In addition, consumers are spending more time with brands and interacting with them before purchasing.
Advertisers can use ad recall to measure the effectiveness of their brand awareness campaign. This metric is an indication of how many people are likely to remember a brand name within two days. It is also a good indicator of ad resonance.
To measure ad recall, advertisers can use surveys. These surveys ask consumers to nominate a brand or product category, or to answer a specific question about the brand. The answers help advertisers determine their next steps.
In addition to surveys, other platforms can measure ad recall. For example, YouTube allows customers to measure the effectiveness of an ad.
Backlinks
Getting backlinks for brand awareness can be a good way to get more people to find your website. It can also help your page rank higher in search engines. However, getting too many backlinks can be bad for your rankings. It can also mean that you are using black hat tactics, which may result in a penalty.
To get quality backlinks, you need to create content that is relevant to the topic of your site. This can be a time-consuming task. But it can be done. You can use guest posting as a way to build your link profile. You can also use a backlink tool to review the backlinks of your competitors.
One of the best backlink tools available is Ahrefs WebMaster Tools. It provides a Domain Rate and URL Rate. These measures will help you determine whether your links are being used properly.