When you’re in the middle of the design process for an electronic component that requires an oscillator as a timing solution, you begin to recognize that there’s far more product on the market than you ever realized. The Internet makes it easy for global manufacturers to connect with you wherever you are, and it seems like you could spend days trying to determine the source of the distributor’s products.
As you search, you may discover manufacturers or distributors whose price is extremely low. You also may notice that a company with a fairly disorganized, poorly designed website claims to have products from a leading manufacturer. If this is the case, you may be working with a deceptive company. The chances are high that you’ll run into deception – the International Chamber of Commerce suggests that the global trade of counterfeit products amounts to $1 trillion dollars.
There are several different deceptive practices that these lesser manufacturers of quartz crystal oscillators try on unsuspecting engineers to make it seem like their products are genuine articles.
It’s clear to see the downsides of working with a deceptive manufacturer. Further, these companies may eventually come under scrutiny from the Federal Trade Commission (FTC) and when you return to find their products again – they’ll be gone.
Of course, it is understandable that an engineer might be tempted by counterfeit products. Engineers are under pressure to deliver products as cheaply and often as possible. This certainly makes a quick purchase seem like it’s worth the risk. This is why deceptive manufacturers exist. They believe you’ll spring for a lower price to keep your costs down and productivity up.
Keep in mind, however, that you get what you pay for in the end. If you ship off your applications and they don’t end up working well, it’s unlikely that you’ll earn the same contract next year.
Besides, excellent manufacturers can deliver inexpensive products with quick lead times – you just have to know where to look. The following signs can serve as a checklist to help you vet an excellent manufacturer.
As you work your way through this list, you’ll be able to get a sense of whether the manufacturer you’re working with can truly meet your needs, so you can continue to successfully engineer your timing-based application.
You should have a good sense of what differentiates a strong manufacturer from the rest. Remember that while it may be tempting to go with an inferior product at a lower cost – or even accidentally trust a manufacturer that claims to be something they’re not – in the long run, the best business practice is to go with a company that cultivates reliability, helpfulness, and trust. This is what success is made of, and these are the partners with whom you should align your business.
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